MFA is a football decision engine for pro clubs to win more matches. At its core, Kroif. An AI that doesn't just read data, but understands football and its principles.
Kroif learnt the principles of the greatest football brains for your club's weekly football decision-making and to win more matches.
Analyze — What Happened: Kroif combines data, context & football principles, to reveal what others miss. Diagnose — Why it Happened: Every scenario is evidenced, explained and every recommendation challenged through AI simulations. Decide — What to do Next: Make better decisions in every aspect of the game to win more matches.
Football is won by the best XI, not the XI best. With its understanding of such football principles, Kroif AI helps clubs make great decisions to find the best configured team. It helps analyse opponents, adapt at halftime, identify transfers before a talent's value is obvious and develop players faster.
Kroif's Team Chemistry Engine helps you go from fielding your XI best to your best XI. It's the science of finding the team configuration where each player makes their team-mates better.
One of the biggest problems in modern football analysis is that metrics explain what happened, but not why the game evolved the way it did. Kroif's Pass-Network-Maps show who connects to whom and where, turning a team's structure into a readable shape. Beyond traditional stats, it describes how your team plays. Kroif recognises temporal windows. It differentiates specific intervals, tactical phases, momentum shifts and structural collapses. Rather than relying only on on-the-ball data, Kroif combines principles with live tracking from every player on the pitch. When something happens, Kroif knows where all twenty-two players were in relation and why. Football understanding and positional context is what unlocks insights you simply cannot derive from traditional stats sheets.
Every football AI gives you answers. Kroif shows you evidence. Every claim cites the principles and numbers it stands on. Where the data is shaky, Kroif flags it with a probability. More, before any recommendation ever reaches you, it has to survive an argument: a second AI, trained on the opposing school of football, attacks it. Weak conclusions die. Unsettled arguments become hypotheses, and the season referees them. They argue, you win. Kroif is the only football AI that tells you "I don't know." That's exactly why you can trust it when it says it does.
Made by Footballers for Footballers. Kroif presents impactful insights in simple football language with visuals your players immediately understand.
After the game is before the game. Perform a Pre-Match analysis with your team and Kroif. Tactics, Data, Intention. Then write a second one together, Post-Match. Again with Kroif. Kroif then visualises the match analysis and learning points for you, the team and itself. Learn and grow together. The perfect foundation for the week.
Shall we play a game? Kroif AI constantly seeks talent globally that could improve your team. It serves you short videos showcasing their profiles. More, it also war-games their probability to succeed playing in your current XI.
Football, meet the future. Kroif learns more about your team's play style, its success and failure patterns, every day. Its quantum brain explores thousands of scenarios to help you make better decisions and win more matches.
A lot is said about the 12th player, Kroif actively looks and listens to the grandstands. How many people show up? What's their social media say? What plays get the crowd roaring? Does Fan-Energy boost your team when needed. FanErgy = Intensity × Synchrony × Participation × Emotional Positivity × Performance Uplift. Kroif quantifies the relationship between supporters and human performance. Develop your 12th player as part of your team.
This story starts with a friendship, a shared dorm room and lots of late night cruises through Los Angeles. Derek and Heiko met playing football at the University of Southern California. There, they discovered their mutual love for the beautiful game. Later, after successful, individual entrepreneurial careers, both decided to combine their passion for football, network thinking, videogames and AI to found MFA and bring to life their brainchild Kroif…
Analyze. Diagnose. Decide.